JULIE ALTER

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SHARK TANK REBRAND

A collaboration with Madi Ko giving new life to the long-running reality show Shark Tank.

That deep ocean theme they’ve got now? Yawn. With this fresh take, we wanted to keep the suspense while tapping into the language of business negotiation that viewers are hooked on. The main brand colors are black and white, and– to highlight how iconic the investors themselves have become– each “Shark” also has their own color identity.









©2020 JULIE ALTER
Updated: 02.23.21