JULIE ALTER

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JERSEY GIRL FESTIVAL

Bruce Springsteen sang about them, Snooki gave them a bad rap, but Jersey Girls deserve a rebrand. This fictional art and music festival takes us down the shore to celebrate all things New Jersey women.


NJ Flag ︎







Grab a bumper sticker.
Did you know we don’t pump our own gas in New Jersey?




Sugar, spice, lashes, and leopard print.
These are the ingredients to turn anyone into a Jersey Girl.




Sick of tote bags?
Enjoy a complimentary duffle bag with admission.







Women in New Jersey Government: A Pocket Index

An essential for every Jersey Girl’s purse. This 40-page booklet honors the women serving NJ at the local, state, and national levels. Including data on how many of these are women of color.








︎ New Jersey’s only female governor Christine Todd Whitman gives memorial day speech outside the Stone Pony in 2000. The Stone Pony is a legendary Asbury Park music venue and bar. It’s where Bruce Springsteen and many others got their start. 




©2020 JULIE ALTER
Updated: 02.23.21